Vol. 16 No. 2 (2025): (Regular Issue in Progress)
Review Article

Social Media, Society, and Sustainable Development: Identifying Opportunities and Challenges through Bibliometric Analysis and Social Media Review

Jaydip De
Barasat Government College, Kolkata, West Bengal, India
Flowchart of the Primary Concerns and the Methods Followed

Published 2025-02-22

Keywords

  • Social media,
  • Society,
  • Sustainable Development,
  • Social Networking,
  • Users and Platforms

How to Cite

De, Jaydip. 2025. “Social Media, Society, and Sustainable Development: Identifying Opportunities and Challenges through Bibliometric Analysis and Social Media Review”. European Journal of Geography 16 (2):9-25. https://doi.org/10.48088/ejg.j.de.16.2.009.025.
Received 2024-11-18
Accepted 2025-02-09
Published 2025-02-22

Abstract

The term 'social media, society, and sustainable development' is widely used to describe the impact of digital media on the sustainability of living space. The growing use of the internet and mobile devices has highlighted the importance of social media in building new groups and driving social change. It investigates the role of social media in promoting sustainable development. The goal is to identify the scholarly concerns and community behaviours regarding the opportunities and challenges of social media on sustainable development. Therefore, systematic evaluation literature was applied to compare global and local settings using the Preferred Reporting Items for Systematic Reviews (PRISMA). The literature assessment shows a constant increase in scholarly publications, highlighting important links between society, social media, and sustainability. Social media reviews of Facebook, Twitter, Instagram, LinkedIn and YouTube suggest that people understand how to use social networking to support spatial sustainability. Still, better use of social media is required to prevent negative consequences such as gentrification, the digital divide, and the identity crisis. Furthermore, in pursuit of sustainable development goals, the article focuses on micro-initiatives and increasing the productivity of online social media users and platforms.

Highlights:

  • It investigates the role of virtual media in ensuring sustainability.
  • The study is based on synthetic bibliometric analysis using PRISMA.
  • Keyword search has shown the relationship between sustainable development with society.
  • Social media initiatives are mostly focusing on generalized aspects of SDG.

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