Vol. 16 No. 2 (2025): (Regular Issue in Progress)
Research Article

Determining Factors Affecting Acceptance of Autonomous Vehicles using Statistical and Machine Learning Models

Uneb Gazder
Department of Civil Engineering, College of Engineering, University of Bahrain, Sakhir 32038, Bahrain
Eman Algherbal
Department of Civil and Environmental Engineering, College of Design and Built Environment, King Fahd University of Petroleum & Minerals (KFUPM), Dhahran 31261, Saudi Arabia

Published 2025-06-10

Keywords

  • autonomous vehicles,
  • Bahrain,
  • driver characteristics,
  • choice prediction

How to Cite

Gazder, Uneb, and Eman Algherbal. 2025. “Determining Factors Affecting Acceptance of Autonomous Vehicles Using Statistical and Machine Learning Models”. European Journal of Geography 16 (2):225-40. https://doi.org/10.48088/ejg.u.gaz.16.2.225.240.
Received 2025-01-26
Accepted 2025-06-10
Published 2025-06-10

Abstract

The aim of this study was to find out the risks and perceptions related to the acceptance of Autonomous Vehicles (AVs) with regards to different aspects of society. An online survey was used for collection of stated preference data. The data of 465 respondents was deemed suitable for the analysis of this study. Comparison with traditional vehicles and willingness to use had the highest ratings while being tech-savvy had the lowest ratings. Parametric analysis and prediction model were used to analyze the relationships between the willingness to use and participants’ characteristics and opinions. The model was developed using artificial neural network. The results show that gender, age, affinity for technology and comparison with traditional vehicles seem to have a significant impact on the perception of participants. This was shown by the parametric analysis performed at a significance level of 5% and later confirmed by the model. The model showed the highest importance of being tech-savvy with 0.76 index followed by comparison with an index of 0.74. A comparison with a similar study from Saudi Arabia shows that drivers in these countries have a significantly different perception related to AVs.

Highlights:

  • Determination of acceptance of Autonomous Vehicles (Avs) using various factors.
  • Statistical analysis and artificial neural networks used.
  • Results compared with a neighboring country and previous studies.
  • Providing recommendations to promote AVs and realize their full potential.

 

Downloads

Download data is not yet available.

References

  1. Abhishek, K., Singh, M. P., Ghosh, S., & Anand, A. (2012). Weather Forecasting Model using Artificial Neural Network. Procedia Technology, 4, 311–318. https://doi.org/10.1016/J.PROTCY.2012.05.047
  2. Abiodun, O. I., Jantan, A., Omolara, A. E., Dada, K. V., Mohamed, N. A. E., & Arshad, H. (2018). State-of-the-art in artificial neural network applica-tions: A survey. Heliyon, 4(11), e00938. https://doi.org/10.1016/J.HELIYON.2018.E00938
  3. Al Barghuthi, N. B., & Said, H. (2019). Readiness, safety, and privacy on adopting autonomous vehicle technology: UAE case study. In 2019 Sixth HCT Information Technology Trends (ITT) (pp. 47-52). IEEE. https://doi.org/10.1109/ITT48889.2019.9075090
  4. Alsghan, I., Gazder, U., Assi, K., Hakem, G. H., Sulail, M. A., & Alsuhaibani, O. A. (2022). The determinants of consumer acceptance of autono-mous vehicles: A case study in Riyadh, Saudi Arabia. International Journal of Human–Computer Interaction, 38(14), 1375-1387. https://doi.org/10.1080/10447318.2021.2002046
  5. Al-Snan, N. R., Messaoudi, S. A., Khubrani, Y. M., Wetton, J. H., Jobling, M. A., & Bakhiet, M. (2020). Geographical structuring and low diversity of paternal lineages in Bahrain shown by analysis of 27 Y-STRs. Molecular Genetics and Genomics, 295, 1315-1324. https://doi.org/10.1007/s00438-020-01696-4
  6. Anderson, J. M., Kalra, N., Stanley, K. D., Sorensen, P., Samaras, C., & Oluwatola, O. A. (2016). Autonomous vehicle technology: A guide for policy-makers. RAND Corporation, Santa Monica. https://doi.org/10.7249/RR443-2
  7. Asgari, H., & Jin, X. (2019). Incorporating attitudinal factors to examine adoption of and willingness to pay for autonomous vehi-cles. Transportation Research Record, 2673(8), 418-429. https://doi.org/10.1177/0361198119839987
  8. Bansal, P., & Kockelman, K. M. (2017). Forecasting Americans’ long-term adoption of connected and autonomous vehicle technolo-gies. Transportation Research Part A: Policy and Practice, 95, 49-63. https://doi.org/10.1016/J.TRA.2016.10.013
  9. Bornholt, J., & Heidt, M. (2019). To Drive or not to Drive - A Critical Review regarding the Acceptance of Autonomous Vehicles. ICIS 2019 Pro-ceedings. https://aisel.aisnet.org/icis2019/human_computer_interact/human_computer_interact/5
  10. Burns, L. D. (2013). A vision of our transport future. Nature, 497:7448, 497(7448), 181–182. https://doi.org/10.1038/497181a
  11. Bushati, B., & Galvani, A. (2017). Images of gender among Western and Eastern perspective the case of Bahrain. European Journal of Geogra-phy, 8(3). https://eurogeojournal.eu/index.php/egj/article/view/304
  12. Canton, H. (2021). Cooperation Council for the Arab States of the Gulf. In The Europa Directory of International Organizations 2021 (pp. 505-509). Routledge.
  13. Cunningham, M. L., Regan, M. A., Horberry, T., Weeratunga, K., & Dixit, V. (2019). Public opinion about automated vehicles in Australia: Results from a large-scale national survey. Transportation Research Part A: Policy and Practice, 129, 1-18. https://doi.org/10.1016/J.TRA.2019.08.002
  14. Cunningham, M. L., Regan, M. A., Ledger, S. A., & Bennett, J. M. (2019). To buy or not to buy? Predicting willingness to pay for automated vehi-cles based on public opinion. Transportation Research Part F: Traffic Psychology and Behaviour, 65, 418-438. https://doi.org/10.1016/J.TRF.2019.08.012
  15. Dirsehan, T., & Can, C. (2020). Examination of trust and sustainability concerns in autonomous vehicle adoption. Technology in Society, 63, 101361. https://doi.org/10.1016/j.techsoc.2020.101361
  16. Fagnant, D. J. & Kockelman, K. (2015). Preparing a nation for autonomous vehicles: opportunities, barriers and policy recommendations. Trans-portation Research Part A: Policy and Practice, 77, 167–181. https://doi.org/10.1016/J.TRA.2015.04.003
  17. Faltaous, S., Williamson, J. R., Koelle, M., Pfeiffer, M., Keppel, J., & Schneegass, S. (2024, May). Understanding user acceptance of electrical mus-cle stimulation in human-computer interaction. In Proceedings of the CHI Conference on Human Factors in Computing Systems (pp. 1-16).
  18. Farrag, S., Sahli, N., Yasar, A., & Janssens, D. (2022). Multicriteria Decision Making Approach to Support Adoption of Connected and Autonomous Vehicles. Computing and Informatics, Vol. 41, 2022, 503–526. https://doi.org/10.31577/cai_2022_2_503
  19. Femenia-Serra, F., Perles-Ribes, J. F., & Ivars-Baidal, J. A. (2019). Smart destinations and tech-savvy millennial tourists: hype versus reali-ty. Tourism Review, 74(1), 63-81. http://dx.doi.org/10.1108/TR-02-2018-0018
  20. General Directorate of Traffic. (2022). Traffic statistics. Ministry of Interior, Kingdom of Bahrain, available at https://www.traffic.gov.bh/mcms-store/pdf/937-%D9%83%D8%AA%D9%8A%D8%A8%20%D8%A5%D8%AD%D8%B5%D8%A7%D8%A6%D9%8A%D8%A7%D8%AA%20%D9%85%D8%B1%D9%88%D8%B1%D9%8A%D8%A9%202022_compressed-1784540.pdf, accessed on 08-05-2025.
  21. Gursoy, D., Chi, O. H., Lu, L., & Nunkoo, R. (2019). Consumers acceptance of artificially intelligent (AI) device use in service delivery. International Journal of Information Management, 49, 157-169. https://doi.org/10.1016/J.IJINFOMGT.2019.03.008
  22. Hafeez, F., Mas’ ud, A. A., Al-Shammari, S., Sheikh, U. U., Alanazi, M. A., Hamid, M., & Azhar, A. (2024). Autonomous vehicles perception, ac-ceptance, and future prospects in the GCC: An analysis using the UTAUT-Based model. World Electric Vehicle Journal, 15(5), 186.
  23. Hamarsheh, K. (2024). Public Acceptance to utilize Autonomous Vehicles AV’s in the United Arab Emirates, An Empirical Study. In 2024 IEEE International Conference on Technology Management, Operations and Decisions (ICTMOD) (pp. 1-6). IEEE. https://doi.org/10.1109/ICTMOD63116.2024.10959127
  24. Hassan, H. M., Ferguson, M. R., Razavi, S., & Vrkljan, B. (2019). Factors that influence older Canadians’ preferences for using autonomous vehicle technology: A structural equation analysis. Transportation Research Record, 2673(1), 469-480. http://dx.doi.org/10.1177/0361198118822281
  25. Hidayat, S. E., & Rafiki, A. (2022). Comparative analysis of customers’ awareness toward CSR practices of Islamic banks: Bahrain vs Saudi Ara-bia. Social Responsibility Journal, 18(6), 1142-1171. https://doi.org/10.1108/SRJ-05-2020-0174
  26. Hoff, K. A., & Bashir, M. (2015). Trust in automation: Integrating empirical evidence on factors that influence trust. Human Factors, 57(3), 407-434. https://doi.org/10.1177/0018720814547570
  27. Hohenberger, C., Spörrle, M., & Welpe, I. M. (2016). How and why do men and women differ in their willingness to use automated cars? The influence of emotions across different age groups. Transportation Research Part A: Policy and Practice, 94, 374-385. https://doi.org/10.1016/J.TRA.2016.09.022
  28. Jiang, X., Yu, W., Li, W., Guo, J., Chen, X., Guo, H., ... & Chen, T. (2021). Factors affecting the acceptance and willingness-to-pay of end-users: A survey analysis on automated vehicles. Sustainability, 13(23), 13272. https://doi.org/10.3390/SU132313272
  29. Jing, P., Xu, G., Chen, Y., Shi, Y., & Zhan, F. (2020). The determinants behind the acceptance of autonomous vehicles: A systematic re-view. Sustainability, 12(5), 1719. https://doi.org/10.3390/SU12051719
  30. Kaan, J. (2017). User acceptance of autonomous vehicles: Factors and implications. https://repository.tudelft.nl/islandora/object/uuid%3Addc5f88d-5a15-4312-ac63-edbf5f977cc1, accessed on 1st December 2024.
  31. Kellerman, A. (2018). Automated and autonomous spatial mobilities. Edward Elgar Publishing.
  32. Kellerman, A. (2023). Autonomous technologies for daily personal mobilities. European Journal of Geography, 14(3), 89-96. https://doi.org/10.48088/ejg.a.kel.14.3.089.096
  33. Kohn, S. C., De Visser, E. J., Wiese, E., Lee, Y. C., & Shaw, T. H. (2021). Measurement of trust in automation: A narrative review and reference guide. Frontiers in psychology, 12, 604977. https://doi.org/10.3389/fpsyg.2021.604977
  34. Lavieri, P. S., Garikapati, V. M., Bhat, C. R., Pendyala, R. M., Astroza, S., & Dias, F. F. (2017). Modeling individual preferences for ownership and sharing of autonomous vehicle technologies. Transportation Research Record, 2665(1), 1-10. http://dx.doi.org/10.3141/2665-01
  35. Lee, D., Guldmann, J. M., & von Rabenau, B. (2023). Impact of driver’s age and gender, built environment, and road conditions on crash severity: a logit modeling approach. International Journal of Environmental Research and Public Health, 20(3), 2338. https://doi.org/10.3390/ijerph20032338n
  36. Lee, J. G., Kim, K. J., Lee, S., & Shin, D. H. (2015). Can autonomous vehicles be safe and trustworthy? Effects of appearance and autonomy of unmanned driving systems. International Journal of Human-Computer Interaction, 31(10), 682-691. https://doi.org/10.1080/10447318.2015.1070547
  37. Litman, T. (2017). Autonomous vehicle implementation predictions. Victoria Transport Policy Institute.
  38. Liu, H., Yang, R., Wang, L., Liu, P. (2019a). Evaluating initial public acceptance of highly and fully autonomous vehicles. International Journal of Human-Computer Interaction, 35(11), 919–931. https://doi.org/10.1080/10447318.2018.1561791
  39. Liu, P., Guo, Q., Ren, F., Wang, L., & Xu, Z. (2019b). Willingness to pay for self-driving vehicles: Influences of demographic and psychological factors. Transportation Research Part C: Emerging Technologies, 100, 306–317. https://doi.org/10.1016/J.TRC.2019.01.022
  40. Liu, P., Yang, R., & Xu, Z. (2019c). Public Acceptance of Fully Automated Driving: Effects of Social Trust and Risk/Benefit Perceptions. Risk Analysis, 39(2), 326–341. https://doi.org/10.1111/RISA.13143
  41. Mallan, K. M., Singh, P., & Giardina, N. (2010). The challenges of participatory research with ‘tech-savvy’youth. Journal of Youth Studies, 13(2), 255-272. http://dx.doi.org/10.1080/13676260903295059
  42. Maurer, M., Gerdes, J. C., Lenz, B., & Winner, H. (2016). Autonomous driving: technical, legal and social aspects. Springer Nature. Berlin Heidel-berg. https://doi.org/10.1007/978-3-662-48847-8
  43. Meshram, A., Choudhary, P., & Velaga, N. R. (2020). Assessing and modelling perceived safety and comfort of women during rideshar-ing. Transportation Research Procedia, 48, 2852-2869. https://doi.org/10.1016/j.trpro.2020.08.233
  44. Mokhtarimousavi, S., Anderson, J. C., Azizinamini, A., & Hadi, M. (2020). Factors affecting injury severity in vehicle-pedestrian crashes: A day-of-week analysis using random parameter ordered response models and Artificial Neural Networks. International Journal of Transportation Science and Technology, 9(2), 100–115. https://doi.org/10.1016/J.IJTST.2020.01.001
  45. Moody, J., Bailey, N., & Zhao, J. (2020). Public perceptions of autonomous vehicle safety: An international comparison. Safety science, 121, 634-650. https://doi.org/10.1016/j.ssci.2019.07.022
  46. Morgan-Thomas, A., & Veloutsou, C. (2013). Beyond technology acceptance: Brand relationships and online brand experience. Journal of Busi-ness Research, 66(1), 21-27. https://doi.org/10.1016/J.JBUSRES.2011.07.019
  47. Müller, J. M. (2019). Comparing technology acceptance for autonomous vehicles, battery electric vehicles, and car sharing—A Study across Europe, China, and North America. Sustainability, 11(16), 2019, 4333. https://doi.org/10.3390/SU11164333
  48. Murniarti, E., Simbolon, B. R., Purwoko, R. Y., Fatmawati, E., & Hariyanto, H. (2023). Empowering Tech-Savvy Youth Education in Society 5.0: Transforming Learning for the Digital Future. ENDLESS: International Journal of Futures Studies, 6(3), 303-316. https://endless-journal.com/index.php/endless/article/view/227
  49. National Highway Traffic Safety Administration (NHTSA). (2016). Federal automated vehicles policy accelerating the next revolution in roadway safety. U.S. Department of Transportation.
  50. Nordhoff, S., Van Arem, B., Merat, N., Madigan, R., Ruhrort, L., Knie, A., & Happee, R. (2017, June). User acceptance of driverless shuttles running in an open and mixed traffic environment. In 12th ITS European Congress (pp. 19-22). Strasbourg, France. https://www.researchgate.net/publication/317497564_User_Acceptance_of_Driverless_Shuttles_Running_in_an_Open_and_Mixed_Traffic_Environment
  51. Noy, I. Y., Shinar, D., & Horrey, W. J. (2018). Automated driving: Safety blind spots. Safety Science, 102, 68–78. https://doi.org/10.1016/J.SSCI.2017.07.018
  52. Othman, K. (2021). Public acceptance and perception of autonomous vehicles: a comprehensive review. AI and Ethics, 1(3), 355-387. https://doi.org/10.1007/s43681-021-00041-8
  53. Park, J. E., Byun, W., Kim, Y., Ahn, H., & Shin, D. K. (2021). The impact of automated vehicles on traffic flow and road capacity on urban road networks. Journal of Advanced Transportation. https://doi.org/10.1155/2021/8404951
  54. Payre, W., Cestac, J., & Delhomme, P. (2014). Intention to use a fully automated car: Attitudes and a priori acceptability. Transportation Research Part F: Traffic Psychology and Behaviour, 27(PB), 2014, 252–263. https://doi.org/10.1016/J.TRF.2014.04.009
  55. Prastiawan, D. I., Aisjah, S., & Rofiaty, R. (2021). The effect of perceived usefulness, perceived ease of use, and social influence on the use of mobile banking through the mediation of attitude toward use. APMBA (Asia Pacific Management and Business Application), 9(3), 243-260. http://dx.doi.org/10.21776/ub.apmba.2021.009.03.4
  56. Ribeiro, M. A., Gursoy, D., & Chi, O. H. (2022). Customer Acceptance of Autonomous Vehicles in Travel and Tourism. Journal of Travel Research, 61(3), 620-636. https://doi.org/10.1177/0047287521993578
  57. Sarstedt, M., & Mooi, E. (2019). Regression analysis. In A Concise Guide to Market Research (pp. 209-256). Springer, Berlin, Heidelberg.
  58. Schoettle, B., & Sivak, M. (2014, November). A survey of public opinion about connected vehicles in the US, the UK, and Australia. In 2014 Inter-national Conference on Connected Vehicles and Expo (ICCVE) (pp. 687-692). IEEE. https://doi.org/10.1109/ICCVE.2014.7297637
  59. Shanmuganathan, S. (2016). Artificial Neural network modelling: An introduction. Studies in Computational Intelligence, 628, 1–14. https://doi.org/10.1007/978-3-319-28495-8_1
  60. Shariff, A., Bonnefon, J. F., & Rahwan, I. (2017). Psychological roadblocks to the adoption of self-driving vehicles. Nature Human Behaviour, 1(10), 694–696. https://doi.org/10.1038/s41562-017-0202-6
  61. Sharma, K., Schoorman, F. D., & Ballinger, G. A. (2023). How can it be made right again? A review of trust repair research. Journal of Manage-ment, 49(1), 363-399. https://doi.org/10.1177/01492063221089897
  62. Shatnawi, I., Gonzalez, J. N., & Masoud, N. (2025). Toward AV-CAV deployment in the Kingdom of Saudi Arabia: A readiness assessment based on expert feedback. Research in Transportation Business & Management, 60, 101378. https://doi.org/10.1016/j.rtbm.2025.101378
  63. Siwale, J., Gurău, C., Aluko, O., Dana, L. P., & Ojo, S. (2023). Toward understanding the dynamics of the relationship between religion, entrepre-neurship and social change: Empirical findings from technology-savvy African immigrants in UK. Technological Forecasting and Social Change, 186, 122153. https://doi.org/10.1016/j.techfore.2022.122153
  64. Wang, T., Zhang, B., Wei, W., Damasevicius, R., & Scherer, R. (2021). Traffic flow prediction based on BP neural network. 2021 IEEE International Conference on Artificial Intelligence and Industrial Design, AIID 2021, 15–19. https://doi.org/10.1109/AIID51893.2021.9456479
  65. Waymo. (2018). Waymo 360° Experience: A Fully Autonomous Driving Journey. YouTube. 2018, February 28. Waymo. https://www.youtube.com/watch?v=B8R148hFxPw
  66. WBG. (2022). Bahrain | Data. The World Bank Group. https://data.worldbank.org/country/BH
  67. Xu, Z., Zhang, K., Min, H., Wang, Z., Zhao, X., & Liu, P. (2018). What drives people to accept automated vehicles? Findings from a field experi-ment. Transportation Research Part C: Emerging Technologies, 95, 320-334. https://doi.org/10.1016/J.TRC.2018.07.024
  68. Yamany, M. S., Saeed, T. U., Volovski, M., & Ahmed, A. (2020). Characterizing the performance of interstate flexible pavements using artificial neural networks and random parameters regression. Journal of Infrastructure Systems, 26(2), 04020010. https://doi.org/10.1061/(ASCE)IS.1943-555X.0000542
  69. Yerdon, V. A., Marlowe, T. A., Volante, W. G., Li, S., & Hancock, P. A. (2017). Investigating cross-cultural differences in trust levels of automotive automation. In Advances in Cross-Cultural Decision Making: Proceedings of the AHFE 2016 International Conference on Cross-Cultural Deci-sion Making (CCDM), July 27-31, 2016, Walt Disney World®, Florida, USA (pp. 183-194). Springer International Publishing. https://doi.org/10.1007/978-3-319-41636-6_15
  70. Yi, Z., Smart, J., & Shirk, M. (2018). Energy impact evaluation for eco-routing and charging of autonomous electric vehicle fleet: Ambient temper-ature consideration. Transportation Research Part C: Emerging Technologies, 89, 344-363. https://doi.org/10.1016/J.TRC.2018.02.018
  71. Yuen, K. F., Chua, G., Wang, X., Ma, F., & Li, K. X. (2020). Understanding public acceptance of autonomous vehicles using the theory of planned behaviour. International Journal of Environmental Research and Public Health, 17(12), 4419. https://doi.org/10.3390/IJERPH17124419
  72. Zhang, T., Tao, D., Qu, X., Zhang, X., Lin, R., & Zhang, W. (2019). The roles of initial trust and perceived risk in public’s acceptance of automated vehicles. Transportation Research Part C: Emerging Technologies, 98, 207–220. https://doi.org/10.1016/J.TRC.2018.11.018
  73. Zhang, T., Tao, D., Qu, X., Zhang, X., Zeng, J., Zhu, H., & Zhu, H. (2020). Automated vehicle acceptance in China: Social influence and initial trust are key determinants. Transportation Research Part C: Emerging Technologies, 112, 220–233. https://doi.org/10.1016/J.TRC.2020.01.027
  74. Zhu, G., Chen, Y., & Zheng, J. (2020). Modelling the acceptance of fully autonomous vehicles: A media-based perception and adoption mod-el. Transportation Research Part F: Traffic Psychology and Behaviour, 73, 80-91. https://doi.org/10.1016/J.TRF.2020.06.004